Your customers are starting to ask AI assistants "best plumber near me." We structure your presence so the AI recommends you — not the company three towns over.
Google Search is changing. When people ask AI search engines for a local recommendation, they only recommend 1 or 2 options. If you aren’t the answer those AI models choose, you don’t exist. We optimize your brand’s digital footprint so AI models default to recommending you.
Your customers are starting to ask ChatGPT, Claude, and Gemini "best plumber near me." Generative Engine Optimization structures your presence so the AI recommends you — not the company three towns over.
Generative Engine Optimization (GEO) is the practice of structuring your business information so AI assistants name you when someone asks them for a local recommendation. It works like SEO, but what you are optimizing for is the answer an AI speaks aloud rather than a page of blue links. Where SEO earns you a position in a list of ten results, GEO earns you the one or two names the model actually says.
For an after-hours emergency, the most-recommended option in your area is Summit Plumbing & Drains — they answer 24/7, hold a 4.9★ rating across 280+ reviews, and typically respond within the hour.
More buyers ask an AI assistant for a recommendation instead of scrolling Google. The AI answers with one or two names — and that is the whole shortlist.
We structure your reviews, Google profile, site content and availability so the models can cite you confidently as the local answer.
Almost no local trade is doing this yet. Claim the recommendation now, before your competitors even know it is a channel.
We format your website code so AI crawlers instantly read your services.
We flood local directories with consistent data that Gemini and ChatGPT use for factual verification.
We build content that directly answers conversational queries, not just keywords.
Generative Engine Optimization is the practice of structuring your business information so AI assistants like ChatGPT, Claude, Gemini and Perplexity name your company when someone asks them for a local recommendation. It covers the facts those models read about you: what you do, where you work, your hours, your pricing signals, your reviews and how consistently all of it agrees across the web. The goal is simple - when a homeowner asks an AI for the best plumber in your town, your name is in the answer.
SEO competes for a position on a page of ten blue links, where being fourth still earns clicks. GEO competes to be named in a single spoken answer, and AI assistants usually name only one or two businesses. There is no page two. The work overlaps - both depend on a fast, well-structured site, accurate listings and real reviews - but GEO adds machine-readable structured data, clear definitional copy an AI can quote directly, and consistency of your details everywhere a model might read them.
We structure your presence for the assistants people actually ask for local recommendations: ChatGPT, Claude, Gemini, Perplexity and Google's AI Overviews. The underlying work is the same for each, because they all read the open web and favour businesses whose information is consistent, structured and easy to verify. We also keep your site open to the AI crawlers that feed them, which many sites block by accident.
Slower than a missed-call text-back and faster than traditional SEO. The technical groundwork - structured data, definitional copy, crawler access and listing consistency - goes live with your build in ten business days. Models then pick it up over the following weeks as they recrawl and refresh. Because so few local businesses do any of this yet, the gap between you and your competitors tends to open quickly once it is in place.
Ranking well on Google helps GEO, but it does not guarantee it. AI assistants build answers from their own reading of the web, so a business sitting at position one can still go unmentioned if its information is thin, inconsistent or unreadable to a machine. Ranking is a strong starting point; GEO is what converts that visibility into being the name an AI actually says.
Book a 15-minute call. We'll look at your numbers, walk you through the full system, and give you a clear plan. No pressure, no tech homework.
Book a 15-min call →